First Word Market Report - Big Data in Pharma Marketing

Posted by Kinapse on 24 January 2013

Kinapse works across a number of key R&D functions as both a consulting and outsourcing services provider. One of the biggest challenges we are helping our clients address today is looking at our client’s R&D information strategy, to address the Big Data challenge.

In January, Kinapse’s CEO Andy Black, and Head of Consulting, Jonathan Peachey contributed to a First World Experts Report on Big Data in Pharma Marketing.

Download Kinapse's summary point of view

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